Title : The Analysis on Motivation, Success, Challenges of Women Entrepreneurs (An Empirical Study of Selected Women Entrepreneurs in Yangon City)

Keywords : women entrepreneur, Success, Challenges, Motivation

Authors : Nyein Htet Aye

Publication Date : 2018-12-01

Description : This research examines the selected women entrepreneurs from Myanmar Women Entrepreneurs Association with emphasis on identifying general information with regards to the personal and business profiles of the Women Entrepreneurs. The research examines motivation of women entrepreneurs, success factors, challenges they face. Results indicate that personally to do something for society, to get own satisfaction and to income increase are important motivators for women entrepreneurs to start own business. Friendliness to customer, good general management skills, Hard-work, good customer service and ability to manage personal are success factors for women entrepreneur. Competition with large industries, Lack of technology and lack of research and development are challenges faced by women entrepreneurs.