Title : Exploring the Contribution of Social Innovation by Business to Toddy Palm Farmers’ Livelihood (Case Study: Jaggery Powder Production in Kyat Sue Kyin Village Tract, Yesagyo Township)

Keywords : social innovation, value creation, growth, employment, labour migration

Authors : Nyein Htet Aye

Description : Social innovation is crucial for value creation, growth and employment and innovation processes which take place at the enterprise, regional and national level. This research aims to examine the contribution of social innovation by business to toddy palm farmers’ livelihood. The qualitative research approach and the quantitative approach were used in the current study. The palm trees are cultivated widely in Upper Myanmar, and their fruits, branches, stems and roots are useful economically. The toddy palm trees are lifeblood of rural areas. However, the hard work and less lucrative business have resulted in declining number of toddy farmers. Production and selling of jaggery of toddy palm farmers was going to vanish. These facts increased labour migration. The way to address they faced challenges is to make value added and to find new market. By using innovative ways of production, jaggery powder which derives from a block of jaggery can substitute chemical sweeteners powder (Monosodium Glutamate) and then, it can be distributed to local and foreign markets. It was found out that social innovation not only creates value for society but will be a key driver for business. Moreover, social innovation can create and sustain social value for toddy palm farmer’s livelihood.